Business Plans

The turkey burger business we’re planning will be here in the Philippines. But I surely like to know if the brand “Gobbler” is copyrighted in the US. We own a turkey farm and the idea of a partnership is possible and exciting! Been praying about this for sometime. Strange, but this could be the ANSWER.

Hello, we had just created a realty firm involved in brokerage and project selling. In order to professionalize our business, we created it as a corporation and decided to have a consultant create a business plan for it. What is the running rate today?

I have to fill a business plan format, but I dont understand exactly what I have to write in some parts.
I’ll copy and paste the complete sections and will indicate the ones that I do not understand with the @ symbol

PROBLEM
* Describe the pain of the customer (or the customer’s customer). (I understand this and already write it)

@* Outline how the customer addresses the issue today.@ (confuses me, it is repetitive?)

SOLUTION
* Demonstrate your company’s value proposition to make the customer’s life better. (i understand this)

@* Show where your product physically sits.@ (dont understand)

@* Provide use cases.@ (is it repetitive?)

MARKET SIZE
* Identify/profile the customer you cater to.

@* Calculate the TAM (top down), SAM (bottoms up) and SOM.@ (please give me a little idea)

PRODUCT
* Product line-up (form factor, functionality, features, architecture, intellectual property).

@* Development roadmap.@ (Help me with a little idea or commentary)

Thanks !